Personal Details
Name: Tommy Strandvall
Birthday: November 1974
Birthplace: Kronoby, Finland
Home Address
New Address from January 2008:
Odengatan 16 [see map]
SE-114 24 Stockholm
Sweden
Work Address
Tobii Technology Ab
Karlsrovägen 2D [see map]
SE-182 53 Danderyd
Sweden
Telephone
Work: +46 8 522 951 32
Mobile: +46 709 161 647
Email
Private: tommy * strandvall.com
Work: tommy.strandvall * tobii.com
Spoken languages
Swedish (mother tongue), Finnish, English, German
Recent lectures and presentations
2008 October, Tutorial at NordiCHI2008, Lund, Sweden, October 19: Applying eye-tracking to study user experience
2008 August, Tutorial at Measuring Behavior 2008, Maastricht, The Netherlands: Using eye tracking for measuring and analyzing human behavior
2008 July, Tobii User Meeting Berlin, Germany: Various courses on eye tracking
2008 June, Tobii User Meeting Stockholm, Sweden: Various courses on eye tracking
2008 June, BVM, 43. Kongress der Deutschen Marktforschung, Hamburg, Germany: Eyes on the consumers’ eyes
2008 June, Bonus presskopia, Nordiskt stormöte,Sigtuna, Sweden: Vårt läsbeteende online och offline (Our reading behaviour online and offline)
24 January, Creative Day 2008, Malmö, Sweden: Eyetracking - vårt läsbeteende online och offline. (Eye tracking - our reading behaviour online and offline)
31 January, Creative Day 2008, Göteborg, Sweden: Eyetracking - vårt läsbeteende online och offline. (Eye tracking - our reading behaviour online and offline)
1 February, Creative Day 2008, Stockholm, Sweden: Eyetracking - vårt läsbeteende online och offline. (Eye tracking - our reading behaviour online and offline)
2007 November, ICM Internet Marketing Conference, Stockholm, Sweden: Revealed by your eyes.
2007 November, User Experience Russia 2007, Moscow, Russia: Eye tracking in user experience research.
2007 October, Nelson Mandela Metropolitan University, Telkom Centre of Excellence & Tobii Technology, Port Elizabeth, South Africa: Keynote speaker on eye tracking in user experience research.
2007 October, Sveriges Radio, Stockholm, Sverige. Topic N/A.
2007 September, Cap&Design Live, Stockholm, Sweden: Fånga blicken (Capture the gaze).
2007 April, the Tobii User meeting on Eye-tracking to evaluate User experience: Using eye-tracking to evaluate TV broadcast graphics.
2007 April, the Tobii User meeting on Eye-tracking to evaluate User experience. Organizing special interest group: Tobii x50 Eye Tracker: applications and experiences.
2007 March, 1st International Conference on Crossmedia Interaction Design CMID'07, Hemavan, Sweden: Set-Top Box Interactivity vs. Mobile Phone Interactivity in an Interactive Play-along TV Game Show.
2007 March, 1st International Conference on Crossmedia Interaction Design CMID'07, Hemavan, Sweden: "The Space Trainees" Edutainment format for language training.
2006 December, User experience seminar, Hanken, Vasa, Finland: Experiencing
Entertainment in Interactive TV.
2006 November, Digital Hollywood, London, UK: Research, Development
and Investment in Internet, Entertainment Technologies and Media Studies
Innovation: From the University to Industry.
2006 November, Svenska yrkeshögskolan (University of Applied Sciences),
Jakobstad, Finland: Quantitative research methods.
2006 October, NordForsk PhD course: Publics, audiences and users: Theoretical
and methodological challenges
in a multidisciplinary field of research, Køge, Denmark: Experiencing
Entertainment in Interactive TV.
2000-2006 Åbo Akademi: Kvantitativa metoder 2 (Quantitative research
methods, course 2)
2006 September, Umeå Filmfestival, Sweden: Publiken bestämmer (The
audience decides)
2006 September, Malmö högskola, Sweden: Att använda feedback från publiken
i TV-programutveckling (Using feedback from the audience in TV program
development)
2006 June, Tobii user meeting Finland: Eye tracking in television and
film research
2006 May, EuroITV 2006, Greece: Viewers’ experiences of a TV quiz show
with integrated interactivity
2006 May, 4th International Conference on Communication and Mass Media,
Greece: The experience of entertainment in an interactive television
show.
2006 February, MediaCity, Finland: User-Centered Development and User
Testing
2005 February, Göteborgs filmfestival, Sweden: Audience research and
filmmaking
2005 October, City of Esbo, Finland: Mediepedagogik (Media education)
2005 October, Åbo Akademi: IT- och mediepedagogik (IT and media pedagogy)
2005 September, Vasa & Helsingfors arbis, Finland: Internet, undervisning
och framtiden (Internet, education, and the future)
2004 December, Ministry of Transport and Communications, ArviD Finland:
Interaktiivinen opetusohjelma kielten opiskeluun (An interactive educational
TV-program for language training)
2004 November, MediaCity, Svart på vitt, Finland: Den enfaldiga eller
mångfaldiga mediekonsumenten (About the media consumer)
2004 November, National Drama seminar, Finland: Dina ögon och din svettning
avslöjar vad du tycker (Your eyes and your sweating revelas who you
are)
2004, November, Ministry of Transport and Communications, ArviD Finland:
Miten interaktiivisia palveluita testataan? Käyttäjien näkökulma. (How
to test interactive services. The users' point of view)
2004 October, Lanival, Finland: Innehåll, interaktivitet och användare
- en lyckad blandning (Content, interactivity and users - a successful
blend)
2004 August Media & Message, Finland: Mitä mieltä yleisö on? Katsojatestaus
ja sen hyödyntäminen sisällöntuotannossa. (What is the audiences' opinion?
Audience testing and how it can be used in content production)
2004, May Forum Finncentive, Finland: Matkailuala ja vuorovaikutteiset
palvelut (The Travel Industry and Interactive services)
2004 April, Mobiili teknologia, Finland: Sisältö ja käyttäjät fokuksessa
(Content and users in focus)
2004 March, Finland: Informationssökning på Internet (Information searching
on the Internet)
2003, December, Hilversum Media Academie, The Netherlands: MHP, iTV,
cross-media and case studies
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Education
Since October 2000 - PhD student at Åbo Akademi University. Topic: Interactive entertainment and audience research
2000 - Master's Degree in Education. Åbo Akademi University, Faculty of Education.
Work History 1997-2007
From August 2007 - Training Manager at Tobii Technology Ab in Danderyd (Stockholm), Sweden. My role is to develop and deliver training solutions for clients within the field of eye-tracking in market research, usability research and academic research.
February 2003-August 2007 - Manager for MediaCity's
iDTV Lab (Interactive Digital Television Laboratory) at Åbo
Akademi University in Vaasa, Finland. Responsibilities included
marketing, sales, research and development, administration and other
head-of-department duties within usability research, audience research, and user experience research etc.
2000-2006 Lecturer in Quantitative research methods, (course 2) at Åbo
Akademi University, Faculty of Education.
2003-2005 - Teacher for the course Media education (Mediepedagogik)
at Åbo Akademi University, Faculty of Education.
2003 - Teacher for the distance course: "Media and ICT pedagogy" at
Åbo Akademi University, Faculty of Education.
May 2002 - February 2003 Editor and web designer for the TV programme
Strömsö at YLE,
the Finnish Broadcasting Company.
May 2002-2003 - Teacher and counselor for the ICT-pedagogy part in the
course: University pedagogy (Universitetspedagogik) for staff at Åbo
Akademi University.
August 2001 - August 2002 - Researcher and teacher (assistent i pedagogik)
at Åbo Akademi University, Faculty of Education, Department of Teacher
Education.
May 2001-December 2001 - Teacher and counselor for the ICT-pedagogy
part in the course: Higher education pedagogy (Högskolepedagogik) for
staff at Åbo Akademi University.
February 2000 -May 2001 - Teacher for the course: "Media and ICT pedagogy"
at Åbo Akademi University, Faculty of Education in Helsinki.
September 2000-May 2001 - Teacher for the course: "The Newspaper in
Schools, Project dax" at Åbo Akademi University, Faculty of Education
in association with the newspaper Vasabladet.
May 2000-August 2001 - Part-time employed at the newspaper Vasabladet,
cassette edition (for blind people).
June 2000 - June 2007 - Managing Director (CEO) and co-owner of the company
Oy E-LearnIT Ab Ltd, specialized in e-learning, publishing and education.
Fall 2000 - Teacher for three short computer courses arranged by the
The Centre for Continuing Education at Åbo Akademi University.
Spring 1999-Fall 2000 Part-time employed assistant for the project IT-pedagogy
at Åbo Akademi University, Faculty of Education under the supervision
of Professor Rainer Nyberg. Tasks: Research and development in association
with educational use of ICT (Information and Communication Technology).
Developed and made several web sites: VocWeb,
IT-pedagogy, IT-School. Teacher for several courses in educational use
of ICT for the faculty staff. Editor for the book "Utbilda via Internet.
Handbok i IT-pedagogik" (Instruction through Internet. Handbook of IT-pedagogy).
June-August, 1998 and 1999 Camp Counselor at Camp
Shohola in Greeley, Pennsylvania, USA. Responsibilities included
teaching electronics, wood working, computers, and making the camp newspaper
as well as supervising a cabin of the youngest campers.
1998-2000 Substitute teacher (grades 3-6) for several short periods.
December 1998 Trainee at the Åbo Akademi University, Faculty of Education.
Tasks: designed and made two brochures and several web sites.
1997-1999 Editor in Chief and coordinator for "dax", a children's section
in the newspaper Vasabladet.
Publications
Nyberg, R., Strandvall, T., Wiklund-Engblom, A. (eds.)(in press). Understanding
Adult e-learning.
Sperring, S. & Strandvall, T. (2006). Viewers' experiences of a TV quiz
show with integrated interactivity. Paper presented at EuroITV, the
4th European Interactive TV Conference, May 25-26, 2006, Athens, Greece.
To be bublished in International Journal of Human-Computer Interaction.
[PDF]
Sperring, S. & Strandvall, T. (2006). The experience of entertainment
in an interactive television show. Paper presented at the 4th International
Conference on Communication and Mass Media, May 22-24, 2006, Athens,
Greece. To be published by ATINER. [PDF]
Sperring, S. & Strandvall, T. (2006). Tv-program och filmer i strålkastarljuset
i publikundersökningar. Nordicom Information, 28 (1), 85-93. [PDF]
Sperring, S. & Strandvall, T. (2006). exEnteractivity – Experiencing Entertainment in Interactive Television. Paper presented at the NordForsk doctoral course “Publics, audiences and users”, November 10, 2006, Køge, Denmark. [PDF]
Sperring, S. & Strandvall, T. (in press). Viewers’ experiences of a TV quiz show with integrated interactivity. Paper presented at EuroITV, the 4th European Interactive TV Conference, May 25-26, 2006, Athens, Greece. International Journal of Human-Computer Interaction.
Sperring, S. & Strandvall, T. (in press). Decoding experiencing entertainment in iTV. Paper to be presented at the EuroITV 2007 conference in Amsterdam, The Netherlands, May 2007.
Strandvall, T. (2003). Online education in the future - trends and technologies
for e-learning. Paper presented at the Boldic online conference November
2003.
Strandvall, T. (2002). University teachers' knowledge in, and attitudes
towards educational use of ICT. Paper presented at the NERA congress
in Tallinn, Estonia, March 2002. [PDF]
Strandvall, T. & Sperring, S. (2007). Set-Top Box Interactivity vs. Mobile Phone Interactivity in an Interactive Play-along TV Game Show. Paper presented at CMID ´07 - the first International Conference on Cross-media Interaction Design in Hemavan, Sweden 22-25 March 2007. [PDF]
Strandvall, T. & Sperring, S. (in press). “Different” and “exciting”. The impact of set-top box and mobile phone interactivity on TV viewing experiences. Paper to be presented at the EuroITV 2007 conference in Amsterdam, The Netherlands, May 2007.
Nyberg, R. & Strandvall, T. (2001). Lära ut och lära in med e-learning.
Stat & kommun information, 3/2001, ss. 24, 27.
Nyberg, R. & Strandvall, T. (red.) (2000). Utbilda via Internet. Handbok
i IT-pedagogik. Del 1. Vasa: E-LearnIT. (Instruction through Internet.
Handbook of IT-pedagogy) [WWW]
Strandvall, T. (2000). Internet som stöd för inlärning och distansutbildning.
(Internet for learning and distance education). Thesis for the Master
of Education degree. Åbo Akademi University, Faculty of Education. [WWW]
Honors and Activities
2005 - Rotary International GSE (Group Study Exchange) team member in
New Zealand, 1 month in November 2005.
2005 - Awarded the Rose-Maj and Levi Ulfvens Prize, Svenska kulturfonden
(Swedish Culture Fund). A 5 000 eur stipend to young persons who through
their research, ideas or leadership has stimulated innovativity and
development within in the Swedish cultural life in Finland.
January 2005 - August 2007 - Board member and secretary for the Finnish Red
Cross, Vasa Swedish Chapter (Vasa svenska avdelning).
October 2000- August 2007 - Board member for the Finnish Red Cross, district
of Swedish-speaking Österbotten (Österbottens svenska distrikt).
1998 - 2001 Student representative in the department council at Åbo
Akademi University, Faculty of Education, Department of Teachers Education.
1998 - Awarded the "Pro Actis" medallion for active work for the Student
Union at Åbo Akademi University in Vaasa
1997-1999 - President for "FSLF, Finlands Svenska Lärarstuderandes Förening"
(The Swedish Student Teacher Organization in Finland)
1997-August 2007 - Member of the Youth Board for the Finnish Red Cross, district
of Swedish-speaking Österbotten (Österbottens svenska distrikt). Chairman
since 2001.
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